Making Social Media Relevant to Small Business

While the buzz about business using social media has been hot for a number of months, there has not been enough convincing evidence to move many small business into the social media environment. In a recent article from Brian Solis, Social Media's Critical Path: Relevance to Resonance to Significance, the process of making social media impactful to a business is evaluated.

You can read the full article from Brian Solis here: http://blogs.hbr.org/cs/2010/07/social_medias_critical_path_re.html