The Internet is an important source for small businesses. However, a business firm's website must be designed to be customer friendly or these potential customers will be lost forever. Certain guidelines should be followed when a business designs its website which is:
• Get Organized: Use a familiar traditional website
-Users scan a website starting at the top left corner and moving diagonally to the bottom right
-Main content should be in the center of the page
• Easier=Better
-Any content on the website should be found within a few clicks
-Avoid drop-downs or pop-out menus because they can be cumbersome
-Arrange your navigation in descending order of popularity with obvious to the point labels
• All the news that fits
-The most important content should be above the fold avoiding scrolling horizontally
• Ask for the sale
-The website should create a clear call to action by having a line of copy at the end of every page with a convincing sales pitch that utilizes a hook to get users to submit their information
-Free consultation is a good resource that provides users with an incentive to submit their contact information
-Users scan a website starting at the left corner and move diagonally down to the bottom right corner
- Place navigation with clear and concise labels, which help visitors find the content easily
- Create a simple lead from for potential customers to make initial contact.
http://www.entrepreneur.com/magazine/entrepreneur/2010/april/205548.html
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